2017年湖北普通专升本英语作文预测：诚信

【要求】

　　Write an essay based on the following drawing. In your essay, you should:

　　1) describe the drawing briefly,

　　2) explain its intended meaning, and then

　　3) give your comments.

　　
【范文】

　　This cartoon displays a very soothing scene. An old lady bought some stuff from a convenience store, and just at the moment when she was about to leave, the store keeper ran out to her because she had paid an extra two yuan. Though that is not a big amount of money, I believe the old lady must be greatly impressed by the keeper’s honesty.

　　It is without doubt that the cartoon aims at addressing a serious problem prevailing in today’s society, that is, the lack honesty in the field of business. For instance, many businessmen are so obsessed with making profit that they simply forget that they are supposed to serve the people with best products and services. Therefore, there emerge fake products, cheating services and unfulfilled promises. In contrast, the kind-hearted keeper of this drawing practices honesty in every detail of her work. Her attitude gives customer the sense that her product and service are of first-class quality, which would guarantee her more customers and credit.

　　The store keeper’s practice is exactly what we should advocate among all businesses. That is because, honesty not only renders clients temporary satisfaction, but can also build long-term customer trust. The latter is one of the key factors for market expansion and business success.


【参考译文】

　　这幅漫画展现了一个非常令人欣慰的情景。一个老妇人刚刚从一家便利店中买了一些东西，在她正要离开的时候，店主跑出来还给她多付的两块钱。尽管这点钱数目不多，但是我相信这个老妇人一定对店主的诚实留下了深刻的印象。

　　毫无疑问这幅漫画意在指出当今社会一个普遍且严重的社会问题，即商界缺乏诚信原则。具体而言，许多商人一心想着谋取更多的利润，而忘记了他们应该为顾客提供最好的产品和服务。因此就出现了诸如假冒产品、欺诈服务、无法兑现的诺言等。相反，这幅图中好心的店主却在工作的每一个细节中实践诚信的原则。她的态度让顾客感觉到她的服务和产品是一流的，这就保证了她拥有越来越多的顾客、更好的名声和信誉。

　　这个店主的行为正是我们应该在商界中努力实践的。这是因为，诚信不仅仅给了顾客暂时的满意感，而更能够建立长期的顾客信任。而后者是市场扩张和事业成功的关键因素之一。


【闪光词汇及词组】

　　soothing: adj. 抚慰的, 使人宽心的

　　convenience store: 便利店

　　be about to: 将要，正打算

　　unfulfilled: adj. 无法行使的，无法履行的

　　first-class: adj. 一流的

　　render: v. 给予，给予或使可获得，提供

　　temporary: adj. 暂时的，临时的

　　expansion: n. 扩张，扩充


【加分句型】

　　This cartoon displays a very soothing scene.

　　It is without doubt that the cartoon aims at addressing a serious problem prevailing in today’s society, that is…

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